Mahindra has completely disrupted the SUV market with the XUV700, a bold and technologically loaded vehicle that offers premium features previously seen only in high-end luxury brands like BMW but at a fraction of the cost.
With prices starting under ₹15 lakh, the XUV700 isn’t just an SUV; it’s a value-loaded, feature-stuffed machine that challenges every preconceived notion about what Indian automakers can deliver in the mid-range segment.
Premium Inside and Out
At first glance, the XUV700 boasts a bold and aggressive design. Its wide grille with chrome inserts, sleek LED headlamps, and flush door handles immediately command attention. But the real magic lies inside the cabin and this is where Mahindra has truly stepped into luxury territory.
Step into the XUV700, and you’re welcomed by a twin-screen setup that stretches across the dashboard, reminiscent of the digital cockpit found in modern BMWs. One screen handles the digital instrument cluster, while the other offers a seamless infotainment experience with AdrenoX UI, Amazon Alexa integration, wireless Apple CarPlay, and Android Auto.
Even more impressive is the panoramic skyroof, customizable ambient lighting, and premium upholstery that elevates the in-cabin experience to a class above. Add to that the plush, spacious seating and a 3D sound system by Sony, and it’s clear Mahindra aimed to outdo even some entry-level German cars.
Safety & Tech That Surprises
The XUV700 is also loaded with safety and driver-assistance tech that rivals international standards. It includes ADAS (Advanced Driver Assistance Systems) a segment-first in this price range with features such as lane keep assist, adaptive cruise control, forward collision warning, and autonomous emergency braking. These are features typically associated with cars double the price.
Add to that seven airbags, ESP, a 360-degree camera, fatigue alert system, and ISOFIX mounts, and the XUV700 proves it’s not just luxurious, but also extremely safe for Indian families.
Performance Backed by Power
Under the hood, the XUV700 offers both petrol and diesel options, with the 2.0L turbo-petrol producing 200 PS and the 2.2L diesel offering up to 185 PS, both available with manual and automatic transmissions.
Despite the luxury, it doesn’t sacrifice performance. The car is smooth on highways, commanding in city traffic, and surprisingly agile for its size. Its suspension has been tuned for comfort without compromising handling, making it a perfect companion for both long journeys and everyday commutes.
Variant Breakdown: Power, Features & Price
Here’s a snapshot of XUV700 variants priced under ₹15 lakh that offer class-defining value:
| Variant | Engine Type | Key Features Included | Transmission | Ex-Showroom Price |
|---|---|---|---|---|
| MX Petrol | 2.0L Turbo Petrol | 8” Infotainment, Smart Door Handles, LED DRLs | Manual | ₹13.99 lakh |
| MX Diesel | 2.2L mHawk Diesel | All MX Petrol Features + Diesel Torque | Manual | ₹14.49 lakh |
| AX3 Petrol | 2.0L Turbo Petrol | Dual 10.25” Screens, AdrenoX UI, Android Auto, Alexa | Manual | ₹14.99 lakh |
These lower variants still carry many of the premium highlights especially the AX3, which delivers luxury-level features for a price that’s hard to believe.
A BMW-Like Experience for Indian Roads
While luxury car brands like BMW certainly carry more prestige and performance refinements, Mahindra has managed to bring 90% of the experience to Indian buyers at less than half the cost.
From its cutting-edge tech to a premium driving feel, the XUV700 provides an aspirational lifestyle without the luxury car price tag. This strategy has made it not only a hit in the domestic market but also one of the fastest-selling SUVs in the segment.
Conclusion
With the XUV700, Mahindra has redefined what Indian car buyers can expect under ₹15 lakh. By offering BMW-like tech, premium interiors, and powerful engines at such a competitive price point, it sets a new benchmark not just for Indian manufacturers, but for the entire mid-size SUV market. For those looking to drive a car that looks, feels, and performs like a luxury vehicle without the luxury budget the XUV700 is an undeniable winner.